The WKTJ Advertising Check List

To help develop an effective advertising strategy for business, consider these questions:

(  ) Who is your competition?

(  ) When is your peak selling time / season?

(  ) What sets you apart from your competitors?

(  ) What is the biggest misconception about your product or service?

(  ) Who is your typical customer? Age? Income? Sex? Education?

(  ) What image do you try to project? (Service? Price? Convenience? etc.)

HOW TO CHOOSE THE RIGHT RADIO STATION:

(  ) Does this radio station reach the listeners in the age, gender, income and education groups that best match my customer profile?

(  ) What geographic area does that station cover? Will I be paying for wasted coverage? Does it reach those most likely to do business with me?

(  ) How much does it cost?

(  ) What results do I get?

HOW CAN YOU TELL IF YOUR ADVERTISING WORKS?

(  ) Have phone calls and inquiries increased?

(  ) Do you see new customers? More customers?

(  ) Are there questions about advertised items?

(  ) What are sales vs. a similar period without advertising?

(  ) Are there weather or other influences that would have changed results?

IS MY AD AN EFFECTIVE ONE?  GOOD ADS ...

(  ) Make a specific offer to sell something.

(  ) Are directed to a targeted audience.

(  ) Ask a listener to take action.

(  ) Make response possible (address / phone).

(  ) Have theme or approach to catch interest.

(  ) Hold interest with music, copy or sound effects.

Your WKTJ sales representative can help you develop an effective advertising campaign to accomplish your objectives with a cost-effective return on your investment.

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